Increasingly, local small organizations are seeing the enormous benefits in creating a web presence. The reason for this is that it is online that their customers will be found. However, the sad news is that most enterprises have their sites created without examining what they are trying to accomplish. For most small businesses, their sites are being looked at by two different audiences: the existing and prospective customers. Regardless of who your viewer or audience is, your small business website should have the following features.
Easy to Operate
When a visitor gets to your site, their ease of navigation around your site is an essential component of their user experience. You may have the best-looking site ever and the most incredible products available but if the customers experience difficulties in finding what they want then your small business website is not performing its function. Make sure that you have a search box that is well visible and that works.
It is important to ensure that the links are accurate and clear. Don’t make the links so small that they are not easily seen, or a magnifying glass would be needed to find them.
What Research About Companies Can Teach You
The quality of your site content is what differentiates you from your competitor. Producing content that adds value to the reader is critical to boosting your small business website. Ensure that you highlight your best content as much as you can and remember that by doing this you are bringing attention to the best parts of your brand.
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Create a Blog
There is no greater way of gaining more attention to your small business site that starting a blog. The blog will essentially be your business voice that adds to your company’s personality. Visitors will want to know that there is a real person associated with your website whom they can interact with.
The blog is what creates a difference between you and everyone else, and it can get you ahead of your competitors. Your the blog gives you the chance to write about anything including the most recent news in the industry, make important announcements as well as what you have been up to.
Include Testimonials and Reviews
Getting reviews or testimonials is something that is very often overlooked as being not very important, but on the contrary, it could be your business saver. So get testimonials as often as you can and be sure to use them.
Adding the contact details to your small business website is another simple way of adding the necessary credibility that all organizations should have. Make Sure that you have displayed your land based address, phone number and email address in addition to the social media platforms like Twitter, FaceBook, and Linked In among others. By including many contacts, you will increase your Google rankings on local listings.