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The Essentials of Logos – Breaking Down the Basics

Posted on September 23, 2017 by lili pali

The Meanings behind Google Brand and Logo

Google has undeniably one of the most powerful logo out there, packed in its Cloud Logo, which they have developed to redefine the view of people when it comes to limits, making it evident that your limit is more vast than you think and it could even be as endless as the sky appears to be. Of course, Google isn’t just all about first impression because amazingly, they live up to every claim they have, which can be pretty obvious every time you see their flexible and versatile Google Search Engine Logo which changes regularly.

The resounding motivation of Google is something that’s hard to come by even with the abundant amount of companies throughout the globe today and it is only expected if a great mind wonders through its grounds in curiosity, trying to learn anything from Google’s Logo and its brand as a whole. If your interest and curiosity is indeed piqued, then you’re at the right place because more discussion about this will follow below.

There’s no doubt that when you look at the Google’s colorful brand, the first things you’ll be able to notice are the harmonious usage of the colors themselves, topped with the font and way the brand is represented in the logo, which never fails to represent itself in an understandable appearance time and time again.

Little do you know as well, that the color used in the Google brand is more than just colors used on a whim – they are colors which represents the brand itself. The G letter in Google is something represented by the Blue Color and this color immediately tells people that the brand is a non-invasive and professional brand that has captivated varieties of users across the globe. The red and the yellow color which follows the blue color, shows power and outstanding friendliness, respectively which Google amazingly lives up to. The usage of the different colors and their position in the hexagon of colors, also makes it apparent that what they are in colors, are something that can’t be easily broken.

You may have also noticed the clever use of Green in the uppercase G of the brand, which has been turned to the lowercase g in the middle, which states the shedding of years of the brand, as it turned into something that can be considered experienced already.

You would also notice that Google doesn’t conform to what most common brands do, which can even be seen on the usage of shapes of the brand. Its uniqueness is tantamount to saying to the public that it is unlike any other brand, which is something that they’ve always lived by throughout the years of their operation. The prestigious brand of Google has proven itself to be the King of its own league, which can be evident from the public’s attention; seeking products like file archiving software and more from google, before even inspecting others.

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